It’s been a long time since I’ve posted a Julep reveal! This is because I had placed my Maven account on hold for a while. I’ve been a customer of Julep and a Julep Maven since the early days of its existence. Early on there were several blunders made (cliff notes version: issues with referral program early on, and most notably the use of bloggers photos used in promotions on their blog without consent) and I was one of the only bloggers who didn’t blacklist them at the time. This was because while I obviously disagreed with the errors they made, I was content with how they handled the situation. Many companies early on rely on social media interns, many of whom are still students. It was my understanding that the error in the use of blogger photos was the mistake of one individual, and while the company is certainly responsible – I didn’t feel the need to permanently black list the company.
However, that being said – in the last year Ive become increasingly less interested in their offerings. I think the program is still great, and I remain a Maven so I can opt into months I like and still have access to the Maven store (all items discounted). To me, one of the biggest struggles they’ve had is staying current with trends. This year they kept coming out with ‘trendy’ styles – long after the trends had started to fade. They gave out magnetics after Nails Inc and other mainstream brands had already cornered the market. They gave use matte during the height of the glitter trend. Clearly, they are tracking trends but they have a delay between noticing them and releasing them. I almost wish they would focus less on trends and more on staple shades since the trends never seem to be timed right.
This was the first month is a long time that I felt inclined to opt in. This month featured holos – a trend that is still current (ish), and more importantly (to me) – a new nail treatment (Oxygen Treatment). As a loyal fan of their Reveal Nail Treatment, I was excited to try this one out.
I am by default in the American Beauty category in the Maven program, but I switched to receive the Bombshell package this month.
What do you think about the Maven Program? Has your opinion changed over time at all?
The Julep Maven Program is a monthly subscription where for $19.99 you receive one of several boxes (you can choose and change from the assigned box). All but one of these packages offer two polishes, a featured product, and the monthly goodies they include (i.e. this months was the eyelash curler). However, the It Girl package is usually just three polishes. When you consider that each of their polishes retails for $14, it’s a great deal!
If you are interested in the Julep brand I highly recommend it because in addition to the packages (which you can opt out of each month if you so desire) you gain access to the Maven Store which has all items with a 20% discount.